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Tuesday 14 May 2013

Work Market lands $10m to bring its service for managing freelance workforces out of stealth mode


The company has been quietly making progress without generating a tonne of noise, in that it didn’t have a public-facing website or attractive sign-up page until last year. That, a spokesperson explains, was a very deliberate ploy since Work Place didn’t want to be inundated by freelancers without first having a client base to serve them.

Now that the latter is in place and it has fresh investment, the company is ramping up its efforts to attract more users to its service, as CEO and co-founder Jeff Leventhal explains:

It is now time to raise the profile of our business and broaden our sales reach, and this capital round allows us to do just that. We are also thrilled to add Jordy Levy to the team given his extensive experience in scaling enterprise businesses.


Work Market raised a $6 million investment round from Union Square Ventures and Spark Capital in 2010.

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