Launch of “Tapulicious 2″ by Tapu Javeri sponsored by Magnum

Event Organizer:The PR of the event was handled by Catalyst PR& Marketing.Event Date :May 4th, 2013Venue : The PR of the event was handled by Catalyst PR& Marketing.

“Tapulicious 2”, a sequel of the scrumptious book was  launched by  Markings Publishing on 4th May at Indus Valley School of Art s and Architecture Karachi. Magnum, being the sponsor of the Tapulicious 2.

Launch of Tapulicious 2 event  was hosted by Hasan Amin started off by giving accolades to the acclaimed designer & author of the book, Tapu Javeri. Kiran Aman, Brand council member of Magnum was the first person who called upon at the podium to speak about the event. Mr. Muneer Taufiq, Brand Manager Magnum was the second person who called to share his views about the launch of the Tapulicious 2. Lastly, Tapu Javeri was called to talk about the Tapulicious 2, who said” If you want a taste of my book, you’re going to have to eat it”.

Tapulicious 2 is a extension in the photographer’s series of photography books. Tapulicious 2 covers lot of people from all walks of life from renowned model Aminah Haq, to prominent writers such as  Hanif Qureshi and Arundati Roy, the famous Bilawal Zardari Bhutto, to the eminent names in the media world- Fawad Khan & Babra Sharif to legendary singers such as  Boney M and Alamgir.

Tapu Javeri is one of the most talked about and top Pakistani photographers, starting from a tiny dark room at home almost 25 years ago. An Anthropology BA from Bard College, New York. Yet, Tapu Javeri’s style is more unique assertive than observational. Both as an artist using mixed media (oils and photos) and a photographer, Tapu Javeri has always believed in a strategy of shock and awe, sometimes combining erotic themes with organic imagery at other times generating cheeky, ironic images that redefine the public’s notion of celebrities. In the 90’s he worked on the avante garde magazine Xtra as Photo Editor with co-author Arif Mahmood, painting a bathtub gold for actor Resham and coating boy band Awaz in luminous paint offset by black light. His work has appeared in numerous publications including Herald, Newsline, Gallerie (India) and Visage.

Speaking about the Tapulicious 2, Tapu javeri said “This book is a celebration through the years of not just fashion personalities, but interesting people from various backgrounds. Pulling out unseen images from my extensive archive, Tapulicious 2 packages and delivers them in an engaging way.”

The attendees  including Ayyan, Zeba Bakhtiar, Wardha Saleem , Maheen Khan, Nomi Ansari, Sanam Chaudhry, Feeha Jamshed, Cheena Chapra, Fareshteh Aslam, TU Dawood, Nazneen Tariq and more.

The PR of the event was handled by Catalyst PR& Marketing.