Actor Vidya Balan who is currently going full throttle with promotions of her film Shaadi Ke Side Effects will be seen dressed in Western attire after a long time.
The actor had received a lot of flak for her attire in Hey Babyy, where she was mostly dressed in Western clothes.
Strangely after Heyy Babyy (2007) and Kismat Connection (2008), Vidya was generally seen in Indian avatar in films such as Paa (2009), Ishqiya (2010), No One Killed Jessica (2011), The Dirty Picture (2011), Kahaani (2012) and Ghanchakkar (2013). Even if her character was not dressed in Indian in some, they were essentially Indian in spirit. When Vidya had done Heyy Babbyy and Kismat Connection, not only was she criticised for her clothes on screen but also for trying to be someone she was not. Vidya had in her umpteen interviews accepted the charge.
About dressing Vidya in Westerns for Shaadi Ke Side Affects, costume designer Jayati Bose says, "Vidya had no apprehensions at all. The clothes were designed, keeping in mind today's modern day working woman who later decides to be a full-time homemaker after an unplanned pregnancy." Vidya on her parts avers, "My costume designer Jayati Bose and I were aware of the fact that there had been a lot of criticism in the past. But Jayati understood the character and did things accordingly. I give her full credit for the way she has made me look in this film and the results have been very good."