Facebook knows its users are human

Facebook wants you to know it doesn't see customers as a mass of faceless moneymaking advertising targets. It understands that you, and the other billion individuals who log on to the social network, are flesh-and-blood humans with feelings. 

That's why the company no longer refers to members as "users" internally. Instead it calls them "people." The switch in lingo has even trickled down to internal computer programs. Margaret Gould Stewart, the company's director of product design, explained Facebook's softened approach to humanizing its customers at the Atlantic Technology Conference in San Francisco on Wednesday. 


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