Heidi Klum to launch her own lingerie brand

Model Heidi Klum is going to launch her new brand of lingerie in January 2015. 



Klum has replaced Elle Macpherson as the creative director and ad campaign model for New Zealand-based company Bendon, which is now rebranded Heidi Klum Intimates, reports dailymail.co.uk. 

Klum has worked as a Victoria's Secret model for 13 years, and she wonders how far the world of lingerie has come over the years. 

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