Take To Fun Translator

Monday 27 January 2014

Jai Ho fails to click with the audience

Jai Ho managed a three-day collection of around Rs.58.5 crore despite opening on the Republic Day weekend. With the film releasing on a mammoth scale across 5,000 screens, the trade analysts had expected the movie to cross the 100-crore mark in two days. 

Early trends indicate Jai Ho will stru- ggle to earn Rs.100 crore in about a week and chances of the film matching the monstrous 500- crore global intake of Dhoom 3 are dim. 

Jai Ho opened on a disappointing note on Friday, collecting Rs.17.5 crore. The scene was worse on day two (Rs.16 crore). Sunday saw ticket sales shoot up (Rs.25 crore) but early reports on Monday collections were hardly encouraging. 



Occupancy has been far below estimates. The film has seen around 80 per cent occupancy in single screens. The percentage for multiplexes stands at over 50. 

Salman's latest also fails to match his own record. The Rs.17.5-crore opening day seems insignificant compared to the Rs.32.9 crore firstday earning that Ek Tha Tiger co- starring Katrina Kaif did in 2012. 

Jai Ho may scrape through to become a hit and ensure some profits for its makers but the trade is disappointed as something special was expected from a Salman starrer releasing after well over a year since the superstar last hit the marquee with Dabangg 2. 

While most feel the lack of originality led to the film's disappointing show, others point at publicity overkill.

No comments:

Post a Comment

Whats On Your Mind??? About This....?