The popular fashion designer Nida Azwer launched her first standalone flagship store “Nida Azwer Atelier” at MM Alam Road, Lahore, on the 7th of May 2013 after recently participated at the PFDC Sunsilk Fashion Week 2013.
The launch of the brand new store was attended by media personalities, designers and socialites alike such as Khawar Riaz, Mehreen Syed, Sara Shahid , Shoaib Shafi , Nooray Bhatti, Muhammad, Faraz Manan, Iqraa Mansha, Fia Khan , Amna Bashir, Madiha Qaiser, Rima Fareed, , Sana Shehzad, and Saim Ali with Event Management by Savy PR and Events and PR by Lotus PR.
This Nida Azwer flagship store “Nida Azwer Atelier” is offering the complete range of women’s wear products, including their coveted prét line ‘The White Label’, formal and bridal wear , stitched Nida Azwer lawn, kids wear. Nida Azwer will also be dedicating time to the new outlet to personally cater to bridal wear appointments.
Nida Azwer is giving her clients a diversity of choice in all prices ranges along with summer new collections. The labels ‘William Morgan and Morris’ collection, recently showcased at the PFDC Sunsilk Fashion Week, is also be available at the “Nida Azwer Atelier”.
Speaking about the opening of the Lahore store, Nida Azwer said, “2013 is an important year for my brand, as this is the year we are launching our own stores in two of Pakistan’s key cities for retail – we are naturally very excited with making the brand more accessible to a wider diversity of people, having first taken the plunge into a wider retail network when we introduced a lawn collection earlier this year.”
The “Nida Azwer Atelier” in Lahore has been designed by leading interior artist Yousaf Shahbaz of Strata.
The Nida Azwer atelier will also be launching a second standalone store in 2013, in Karachi’s Oceans Tower, in May.
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